How Expedia Talks About the Election

Expedia Group has roughly 24,000 employees in the United States. In 2020, the company decided to engage them around the election, developing a nonpartisan program that helped thousands of people educate themselves, register and cast a ballot.

Watch the webinar recording to learn how organizations:

  • Current research that shows people trust membership organizations and their employers to provide solid information. More than 80% want CEOs to discuss public policy.
  • How companies, associations and nonprofits can engage their audiences without getting mired in partisan arguments.
  • How an Election Center on your website can become the hub of a civic participation program. (Expedia’s was hit more than 8,000 times).
  • How Expedia hosted an election education event that drew more than 1,000 employees nationwide.