• October 6, 2022
  • Capitol Canary

How to Establish an Effective Government Relations Strategy

Every organization, regardless of size or industry, should have a government relations strategy in place. A well-executed government relations strategy can help you gain favor with legislators and regulators, which can lead to increased success when it comes to influencing legislation. In this blog post, we will detail the basics of government relations and how to build an effective strategy. We'll also provide some key tactics and examples that you can use as a guide for your own organization.

What Is Government Relations?

Government relations is the process of interacting with government officials to influence public policy. It can be used to advocate for or against specific pieces of legislation, regulations, or other government initiatives. Government relations can also be used to build relationships with government officials and staff, who are the key decision-makers in legislation. These relationships are crucial to influencing change in policy and moving your advocacy campaign forward.

5 Strategies for Effective Government Relations

There are a few key strategies that you can use to make sure your government relations efforts are effective.

1. Establish Clear Strategy Goals

What do you hope to achieve with your government relations strategy? Do you want to influence a specific piece of legislation? Or do you want to build relationships with key decision-makers? Once you have established your goals, you can develop a plan to achieve them.

Clear goals will help you measure the success of your government relations strategy. Examples include the following:

Goal: To influence the passage of a specific piece of legislation.

Tactics to achieve this goal

  • Meet with key decision-makers to discuss the legislation.
  • Write letters or make phone calls to legislators in support of the legislation.
  • Organize a rally or event in support of the legislation.

Goal: To build relationships with key decision-makers.

Tactics to achieve this goal

  • Schedule regular meetings or coffees with government officials.
  • Attend events and networking functions that government officials are likely to attend.
  • Serve on a government advisory board or commission.

2. Track Key Issues with Government Relations Technology

In order to effectively influence public policy, you need to stay up to date on the latest legislation and regulations. This can be a daunting task, but there are a few resources that can help you stay informed, including government relations technology and trade associations. With the right government relations technology in place, you can track key issues that are important to your organization. This will allow you to quickly and easily identify opportunities to engage with decision-makers on these issues.

3. Reach Out to Lawmakers & Stakeholders

Once you have identified the key issues that you want to focus on, reach out to lawmakers and stakeholders who can help you achieve your goals. Stakeholders can include anyone from government officials to members of the media. Engaging with stakeholders can help you build relationships and increase your visibility. This could include meeting with them in person, sending them information about your organization, or inviting them to attend events.

Lobbying is an important part of government relations. When done effectively, it can be a powerful tool for influencing public policy. There are a few things to keep in mind when engaging in lobbying efforts: make sure you are clear about your goals, target the right decision-makers, and use data to support your arguments.

4. Grow Support Through Grassroots Engagement

Engage your employees, members, and other supporters in your government relations efforts. This can help you build a base of support for your organization and increase the chances of success when it comes to influencing public policy. There are a few different ways to engage your supporters, including:

  1. Asking them to contact their representatives in support of your organization or a specific issue.
  2. Urging them to vote in elections that could impact your organization.
  3. Mobilizing them to attend events or rallies in support of your organization.
  4. Creating petitions or other forms of online engagement.

5. Evaluate the Success of Your Government Affairs Strategy

After you have implemented your government affairs strategy, it is important to take the time to evaluate its success. This will help you determine what is working well and what needs to be improved. Additionally, evaluating the success of your strategy can help you identify any areas where you may need to make adjustments in the future.

There are a few key metrics that you can use to evaluate the success of your government relations strategy, including:

  • The number of meetings held with decision-makers
  • The number of bills introduced that are favorable to your organization
  • The amount of media coverage generated
  • The level of support from employees, members, and other supporters 

By following these strategies, you can develop an effective government relations strategy for your organization. Remember, government relations is an ongoing process, so be prepared to adapt as needed and keep track of your progress along the way. With a well-executed government relations strategy in place, you can achieve greater success.

Examples of Effective Government Relations Strategies

Here are just a couple examples of organizations that have implemented effective government relations strategies:

Alzheimer’s Impact Movement (AIM)

To support its efforts in fighting for better funding, research, and patient care for the millions of Americans suffering from Alzheimer’s Disease, AIM turned to Capitol Canary to modernize its approach to advocacy. AIM used our technology to create a focused strategy, creating more personalized communications to build relationships with lawmakers. In the end, they were able to mobilize over 35,000 advocates to create over 198,500 connections with government officials, securing $350 million of additional funding for research.

National Multiple Sclerosis Society

When the Multiple Sclerosis Society needed to move its annual public policy conference to a virtual setting, it turned to Capitol Canary’s advocacy suite to ensure participation remained high in the new format. In the end, more than 1,300 people registered for the conference, which resulted in more than 160 meetings with congressional offices and over 200 advocates meeting directly with lawmakers and staff. 

Final Thoughts

Government relations is a complex and ever-changing field. However, by following these tips, you can develop an effective government relations strategy for your organization. Remember to stay up to date on the latest news and developments, reach out to key stakeholders, engage your supporters, and evaluate your progress along the way. 

Of course, having the right tools on board can make all the difference. Capitol Canary’s platform for government affairs can help you create connections and manage your campaigns efficiently and effectively. 

Related posts

Sorry, we couldn't find any posts. Please try a different search.